Small Business Website Design

Website Designs for any small business provides a major facet of the small business advertising program - so it needs some real consideration. Good design will keep a customer on the website and coming back.

Launching a website for any small business is worthy of a little research before the task begins. You need to know exactly who the target audience is, who comprises that audience, what they have to do with your purpose.

Choosing a web designer is one of the most important decisions. Do not automatically look for who has the cheapest offers. You need a website that conveys a professional and interesting image. You should begin by deciding what features and services you will need on your website. Try to know what your website will need if you must change it, or your business expands, or how you might want to update it periodically.

Choose your domain carefully. Your name should be as short and relevant to your business as possible. Don't take the name lightly, every word on your website will be important and every letter in your name will be even more important. When you decide on your name, based on your business name and keywords that you want to use for your target audience's searches, then you should register it.

Web hosting is a major consideration, again you cannot chose an ISP by cost alone. You can get hosting at costs ranging from FREE, at WordPress, Yahoo! Geocities, Register.com and many others, to very expensive - with more bells and whistles than any website can operate. It is better to research prices and services of established and reputable hosting services.

The text content of your website deserves attention. It is the words that people read to get your message. It sells your product or service. The keywords used in your name, titles, tags and texts are all necessary to bring your website up high on search engine results pages. Use each keyword about five times in the texts of any page to be searched.

Your webpage ideally works at any screen display resolution, from 800x600 to 1280x1024 and beyond. The most widely used screen size is 1024 x 768. But the general guideline is to optimize to your target audience's most common resolution, so the size will change in the future. It usually safer to keep your web site at less than 750 pixels wide because you don't want to alienate your visitors by making them scroll to see the whole page. Make sure that that your web pages show up the same in all web browsers.

It's good to place web graphics in context with the information being presented. If you have product descriptions on your web site, then you should have the related graphic depiction next to them. Avoid using graphics that have no relation to your text. Overusing graphics will only make the site look amateur. Make sure if you use web graphics as links that they work at all times. There is nothing worse than clicking on a graphic that does not work.

Web design is important to your business. So always remember to create a site that is appealing and easy to navigate. Your website is an investment, so make your you get optimal return.

Arthur Browning

Web Templates Blog

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Arthur Browning began his career teaching technical writing in a small midwestern university for 15 years. He later editted and published a national professional journal for some ten years. He is now an investor. His interests include art collecting, web marketing, writing.

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