Midyear Checkup for Your Virtual Assistant Business

The year is half over. If you are like me, you are probably wondering, "Where did the time go?" July is a great time to take an hour or two to assess how your year has went so far, and think about what you would like to accomplish in the second half. Here are some ideas on how to perform a midyear "checkup" for your Virtual Assistant business.

1. Look at your financials.

First, make sure that your books are up to date. Don't worry if you have six months of catching up to do - it happens to the best of us! Believe me, though, there is nothing worse than sitting down in December and trying to figure out something from last January. You need to know exactly where you stand financially in order to make good decisions in the coming months. Next, analyze your expenses - are there any expenses you can reduce or eliminate? Be sure that you are setting aside an appropriate amount of your income for taxes. If you do not know how much to set aside, ask an accountant.

2. Analyze your marketing efforts.

Make a list of the different marketing tactics you have used so far this year, and then analyze what has worked and what has not worked. Is there anything that has been a waste of time or money? Then scrap it! Make sure that your website is fresh and up to date. Make plans to attend a local chamber of commerce or other networking association meeting, if you don't already. Summer is a great time to touch base with your clients because business might be slower for them as well as you. Be sure to tell each client that you appreciate their business, and ask if there is anything you can improve on to help them grow their business.

3. Set goals for the remainder of the year.

Review your goals from the beginning of the year (If you missed doing that, now is a great time!). How are you doing? What would you like to change? Write down a short list (no more than 3) of things you would like to accomplish by December. Consider keeping your list in a place where you can easily see it. Break your goals down into specific steps, and then add those steps to your to-do list.

Angela Green is the author of The Virtual Assistants Start-Up Manual: A 30-day plan to build your VA business. Sign-up to receive free monthly tips on how to jump-start your VA business at http://www.vamanual.com

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